Influences of 'appscape' on mobile app adoption and m-loyalty. (November 2018)

• Record Type: Journal Article
• Authors: Kumar, Deepak S.; Purani, Keyoor; Viswanathan, Shyam A.
• Is Part Of: Journal of retailing and consumer services. Volume 45(2018)
• Page Start: 132
• Page End: 141
• Publication Date: 2018-11
• Subjects: Visual aesthetics -- Appscapes -- m-loyalty -- Kaplan's information processing model -- m-commerce; Retail trade -- Periodicals; Service industries -- Periodicals; Customer services -- Periodicals; Commerce de détail -- Périodiques; Service à la clientèle -- Périodiques; Customer services; Retail trade; Periodicals; 658.87
• DOI: 10.1016/j.jretconser.2018.08.012
• Languages: English
• ISSNs: 0969-6989

Abstract

Abstract: Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – 'appscapes' on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses ( n = 308 ) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed.