Integrated consumer shopping decision model: A Japanese online supermarket context. Issue 4 (2nd October 2018)

• Record Type: Journal Article
• Authors: Moriuchi, Emi; Takahashi, Ikuo
• Is Part Of: Journal of marketing channels. Volume 25:Issue 4(2018)
• Page Start: 184
• Page End: 197
• Publication Date: 2018-10-02
• Subjects: Japanese online supermarket -- repeat consumers -- Technology Acceptance Model -- Japanese consumers -- integrated consumer shopping decision model; Marketing channels -- United States -- Periodicals; Physical distribution of goods -- United States -- Periodicals; Business logistics -- United States -- Periodicals; 658.87
• DOI: 10.1080/1046669X.2019.1658010
• Languages: English
• ISSNs: 1046-669X

Abstract

Abstract: Online shopping is not a new marketing channel but has been growing tremendously throughout Japan. The rapid growth of Internet technology has enabled the Japanese to break away from their conservative culture and embark on different shopping experiences by shopping online. With the growing importance of online reviews to promote one's business, Japanese online supermarkets are looking for ways to increase consumer-generated content. The purpose of this study is to investigate Japanese repeat online consumers and the antecedents that encourage them to review their shopping experiences, including the supermarket website they used and product availability in the online supermarket. It was found that online supermarkets must focus on establishing confidence with their repeat online consumers if they desire to increase the electronic word of mouth (e-WOM) of their online supermarket. Implications are discussed in relation to online supermarkets and repeat consumers' intentions to review their online shopping experiences.