Perspectives: client–agency opportunism: how does it happen and what can we do about it?. Issue 8 (17th November 2019)
- Record Type:
- Journal Article
- Title:
- Perspectives: client–agency opportunism: how does it happen and what can we do about it?. Issue 8 (17th November 2019)
- Main Title:
- Perspectives: client–agency opportunism: how does it happen and what can we do about it?
- Authors:
- Chohan, Raeesah
Watson, Richard
Pitt, Leyland - Abstract:
- Abstract: While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today's client–agency dynamics can be improved.
- Is Part Of:
- International journal of advertising. Volume 38:Issue 8(2019)
- Journal:
- International journal of advertising
- Issue:
- Volume 38:Issue 8(2019)
- Issue Display:
- Volume 38, Issue 8 (2019)
- Year:
- 2019
- Volume:
- 38
- Issue:
- 8
- Issue Sort Value:
- 2019-0038-0008-0000
- Page Start:
- 1303
- Page End:
- 1312
- Publication Date:
- 2019-11-17
- Subjects:
- client-agency relationships -- opportunistic behavior -- adverse selection -- moral hazard
Advertising -- Periodicals
659.105 - Journal URLs:
- http://www.tandfonline.com/toc/rina20/current ↗
http://www.internationaljournalofadvertising.com/ ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/02650487.2019.1670531 ↗
- Languages:
- English
- ISSNs:
- 1759-3948
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 12076.xml