1. "Average-Sized" Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women. Issue 5 (20th October 2019) Authors: Lou, Chen; Tse, Caleb H.; Lwin, May O. Journal: Journal of advertising Issue: Volume 48:Issue 5(2019) Page Start: 512 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Branded, biased and it wants to sell a product": typical ad representations influence the effect of ad recognition: a mixed-method research. Issue 1 (2nd January 2020) Authors: Buvár, Ágnes; Orosz, Gábor Journal: International journal of advertising Issue: Volume 39:Issue 1(2020) Page Start: 32 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Don't Worry, We Are Here for You": Brands as External Source of Control during the Covid-19 Pandemic. Issue 3 (21st July 2021) Authors: Verlegh, Peeter W. J.; Bernritter, Stefan F.; Gruber, Verena; Schartman, Noud; Sotgiu, Francesca Journal: Journal of advertising Issue: Volume 50:Issue 3(2021) Page Start: 262 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe. Issue 1 (25th April 2022) Authors: Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara; Tsang, Lennon Journal: Journal of advertising Issue: Volume 51:Issue 1(2022) Page Start: 57 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "Someone Should Do Something": Replication and an Agenda for Collective Action. Issue 1 (2nd January 2016) Authors: Kerr, Gayle; Schultz, Don E.; Lings, Ian Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "Touching with heart, reasoning by truth!" The impact of brand cues on mini-film advertising effect. Issue 8 (16th November 2020) Authors: Wu, Tung-Ju; Xu, Ting; Li, Lydia Qianqian; Yuan, Kuo-Shu Journal: International journal of advertising Issue: Volume 39:Issue 8(2020) Page Start: 1322 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. #Instafame: exploring the endorsement effectiveness of influencers compared to celebrities. Issue 4 (19th May 2022) Authors: Gräve, Jan-Frederik; Bartsch, Fabian Journal: International journal of advertising Issue: Volume 41:Issue 4(2022) Page Start: 591 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. #Me and brands: understanding brand-selfie posters on social media. Issue 1 (2nd January 2018) Authors: Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina Journal: International journal of advertising Issue: Volume 37:Issue 1(2018) Page Start: 14 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns. Issue 3 (2nd September 2019) Authors: Childers, Courtney Carpenter; Lemon, Laura L.; Hoy, Mariea G. Journal: Journal of current issues and research in advertising Issue: Volume 40:Issue 3(2019) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns. Issue 3 (2nd September 2019) Authors: Childers, Courtney Carpenter; Lemon, Laura L.; Hoy, Mariea G. Journal: Journal of current issues and research in advertising Issue: Volume 40:Issue 3(2019) Page Start: 258 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗