1. Can Asian Models Be Effective to White American Consumers in Values Advocacy Ads? The Implications of Collectivistic Self-Construal as a Self-Motive in the Context of Values Advocacy Ads. Issue 1 (2nd January 2017) Authors: Lee, Yoon-Joo Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 75 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Memorable Metaphor: How Different Elements of Visual Rhetoric Affect Resource Allocation and Memory for Advertisements. Issue 1 (2nd January 2017) Authors: Peterson, Matthew; Wise, Kevin; Ren, Yilin; Wang, Zongyuan; Yao, Jiachen Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 65 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior. Issue 1 (2nd January 2017) Authors: Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Interactivity, Marketing Communication, and Emerging Markets: A Way Forward. Issue 1 (2nd January 2017) Authors: Schultz, Don E.; Malthouse, Edward C. Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 17 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines. Issue 1 (2nd January 2017) Authors: Avant, J. Adam; Kim, Kyongseok; Hayes, Jameson L. Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 44 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses. Issue 1 (2nd January 2017) Authors: Kim, Hyejin; Huh, Jisu Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 92 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness. Issue 1 (2nd January 2017) Authors: Wen, Jing (Taylor); Sar, Sela; Anghelcev, George Journal: Journal of current issues and research in advertising Issue: Volume 38:Issue 1(2017) Page Start: 31 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Utility of advertising for creativity education: an experimental study targeting school children. Issue 3 (4th May 2017) Authors: Han, Kyoo-Hoon; Kim, Jieun Journal: International journal of advertising Issue: Volume 36:Issue 3(2017) Page Start: 439 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management. Issue 3 (4th May 2017) Authors: Taylor, Charles R. Journal: International journal of advertising Issue: Volume 36:Issue 3(2017) Page Start: 393 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways. Issue 3 (4th May 2017) Authors: Borau, Sylvie; Bonnefon, Jean-François Journal: International journal of advertising Issue: Volume 36:Issue 3(2017) Page Start: 457 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗