Development of Strategic Regional Employment Data Assessment using Google Places API. Issue 11 (November 2019)

• Record Type: Journal Article
• Authors: Noh, Hyunsoo; Kramer, Eric; Sun, Aichong
• Is Part Of: Transportation research record. Volume 2673:Issue 11(2019)
• Page Start: 254
• Page End: 263
• Publication Date: 2019-11
• Subjects: Transportation -- Periodicals; Roads; Transport -- Périodiques; Routes -- Périodiques; Routes -- Conception et construction -- Périodiques; Roads; Transportation; 388.05
• DOI: 10.1177/0361198119852068
• Languages: English
• ISSNs: 0361-1981

Abstract

Current and accurate site-specific employment data is a critical but vexing element in research on travel behavior patterns and trends in regional economic development. Typically, no single source of data provides comprehensive and reliable coverage for a regional metropolitan area. Developing multiple employment data sources is cumbersome and time-consuming, but a procedural approach can streamline data preparation and management. This study proposes a method to assess and integrate multiple sources of employment data using Google Places API and a business existence verification model. Other techniques, including data deduplication and prioritization, address standardization, and missing employer discovery, are addressed as means to improve data accuracy and coverage.