Development of Strategic Regional Employment Data Assessment using Google Places API. Issue 11 (November 2019) - Noh, Hyunsoo
Current and accurate site-specific employment data is a critical but vexing element in research on travel behavior patterns and trends in regional economic development. Typically, no single source of data provides comprehensive and reliable coverage for a regional metropolitan area. Developing multiple employment data sources is cumbersome and time-consuming, but a procedural approach can streamline data preparation and management. This study proposes a method to assess and integrate multiple sources of employment data using Google Places API and a business existence verification model. Other techniques, including data deduplication and prioritization, address standardization, and missing employer discovery, are addressed as means to improve data accuracy and coverage.