Using consumer opinion to define New World fine wine: Insights for hospitality. (October 2019)

• Record Type: Journal Article
• Authors: Kustos, Marcell; Goodman, Steve; Jeffery, David W.; Bastian, Susan E.P.
• Is Part Of: International journal of hospitality management. Volume 83(2019)
• Page Start: 180
• Page End: 189
• Publication Date: 2019-10
• Subjects: Wine provenance -- Food pairing -- Wine quality -- Wine marketing -- Segmentation; Hotel management -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; Hôtels -- Gestion -- Périodiques; Restaurants -- Gestion -- Périodiques; Services alimentaires -- Gestion -- Périodiques; Food service management; Hotel management; Restaurant management; Periodicals; 647.94
• DOI: 10.1016/j.ijhm.2019.04.018
• Languages: English
• ISSNs: 0278-4319

Abstract

Highlights: Consumer-driven definitions of fine wine varied by their fine wine behaviour. Australian fine wine enthusiasts had a more comprehensive sensory vocabulary. Sensory profiles, regions and food pairings for fine Chardonnay and Shiraz wines were identified. Findings will help the wine and hospitality sectors to tailor its services and communication. Abstract: Australia, the world's 4 th largest wine exporter by value, has implemented marketing to promote a link between fine wines and its provenance. However, to be successful it is necessary to first understand consumer perceptions of what constitutes a fine wine. An online survey was conducted with Australian wine consumers (n = 349) to define Australian fine wine based on sensory attributes, grape variety, wine region, label information, and food pairing, and how that definition differs as a function of consumer wine involvement. Overall, all consumers valued provenance, however highly involved wine Enthusiasts appeared to utilise more information and had broader sensory vocabulary than Aspirant and No Frills consumers. The identified sensory attributes, regions and preferred food pairings for fine Australian Chardonnay and Shiraz wines will help the wine and hospitality sectors to tailor its services and communication to incorporate fine wines in wine lists and their region specific marketing.