Addressing the dichotomy of brand love. (November 2019)
- Record Type:
- Journal Article
- Title:
- Addressing the dichotomy of brand love. (November 2019)
- Main Title:
- Addressing the dichotomy of brand love
- Authors:
- Junaid, Muhammad
Hussain, Khalid
Hou, Fujun - Abstract:
- Is love experienced for a brand an emotion (casually labeled as brand love)? Yes, /may be! Is "brand love" an emotion? No.
- Is Part Of:
- International journal of market research. Volume 61:Number 6(2019)
- Journal:
- International journal of market research
- Issue:
- Volume 61:Number 6(2019)
- Issue Display:
- Volume 61, Issue 6 (2019)
- Year:
- 2019
- Volume:
- 61
- Issue:
- 6
- Issue Sort Value:
- 2019-0061-0006-0000
- Page Start:
- 577
- Page End:
- 580
- Publication Date:
- 2019-11
- Subjects:
- brand love -- emotion -- relationship
Marketing research -- Periodicals
658.8305 - Journal URLs:
- http://www.uk.sagepub.com/home.nav ↗
http://journals.sagepub.com/home/mre ↗ - DOI:
- 10.1177/1470785319853468 ↗
- Languages:
- English
- ISSNs:
- 1470-7853
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 11839.xml