One last scuffle before we cherish brand love forever. (November 2019)
- Record Type:
- Journal Article
- Title:
- One last scuffle before we cherish brand love forever. (November 2019)
- Main Title:
- One last scuffle before we cherish brand love forever
- Authors:
- Junaid, Muhammad
Hussain, Khalid
Hou, Fujun - Abstract:
- The extant literature on brand love lacks appraisal of theories and discourse on the conceptualizations of brand love. This work differentiates these conceptualizations, categorizes in three mutually exclusive forms, and labels as perfect two-way love, imperfect two-way love, and perfect one-way love .
- Is Part Of:
- International journal of market research. Volume 61:Number 6(2019)
- Journal:
- International journal of market research
- Issue:
- Volume 61:Number 6(2019)
- Issue Display:
- Volume 61, Issue 6 (2019)
- Year:
- 2019
- Volume:
- 61
- Issue:
- 6
- Issue Sort Value:
- 2019-0061-0006-0000
- Page Start:
- 571
- Page End:
- 573
- Publication Date:
- 2019-11
- Subjects:
- brand love -- theory of interpersonal love -- theory of parasocial love
Marketing research -- Periodicals
658.8305 - Journal URLs:
- http://www.uk.sagepub.com/home.nav ↗
http://journals.sagepub.com/home/mre ↗ - DOI:
- 10.1177/1470785319827153 ↗
- Languages:
- English
- ISSNs:
- 1470-7853
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 11839.xml