Multimedia in the wild: Testing the validity of multimedia learning principles in an art exhibition. (June 2018)

• Record Type: Journal Article
• Authors: Schwan, Stephan; Dutz, Silke; Dreger, Felix
• Is Part Of: Learning and instruction. Volume 55(2018)
• Page Start: 148
• Page End: 157
• Publication Date: 2018-06
• Subjects: Learning -- Periodicals; Teaching -- Periodicals; Apprentissage -- Périodiques; Enseignement -- Périodiques; Learning; Teaching; Periodicals; Electronic journals; 370.1
• DOI: 10.1016/j.learninstruc.2017.10.004
• Languages: English
• ISSNs: 0959-4752

Abstract

Highlights: Principles of multimedia learning are validated under conditions of informal learning settings. Participants visited a laboratory art exhibition with short labels, interpretive labels, a mobile guide, or an audio guide. Retention for pictorial details and text information was better for spoken than for written text. Extended text information increased memory for pictorial details.