Cite
MLA Citation
Vikas Singla and Gaurav Gupta. “Emotional Branding Scale and Its Role in Formation of Brand Trust.” Paradigm, vol. 23, no. 2, 2019, pp. 148–163. http://access.bl.uk/ark:/81055/vdc_100090102191.0x000009
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Vikas Singla and Gaurav Gupta. “Emotional Branding Scale and Its Role in Formation of Brand Trust.” Paradigm, vol. 23, no. 2, 2019, pp. 148–163. http://access.bl.uk/ark:/81055/vdc_100090102191.0x000009