Cite
APA Citation
Kodeih, F., Bouchikhi, H., & Gauthier, V. (2019). competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure. Organization studies, 40(7), 995–1023. http://access.bl.uk/ark:/81055/vdc_100090091513.0x00000c