Cite
MLA Citation
Jalaluddin Mondal and Somnath Chakrabarti. “Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions.” Journal of interactive advertising, vol. 19, no. 2, 2019, pp. 148–167. http://access.bl.uk/ark:/81055/vdc_100089687214.0x000015