Cite
HARVARD Citation
Mondal, J. et al. (2019). Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions. Journal of interactive advertising. 19 (2), pp. 148-167. [Online].
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Mondal, J. et al. (2019). Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions. Journal of interactive advertising. 19 (2), pp. 148-167. [Online].