Cite
MLA Citation
Kashef Majid and Michel Laroche. “What's the Big Deal? How Sales Promotions Displayed by Others Online Can Influence Online and Offline Purchase Intentions.” Journal of interactive advertising, vol. 19, no. 2, 2019, pp. 100–115. http://access.bl.uk/ark:/81055/vdc_100089686209.0x00000f