Once upon a time… technology: a fairy tale or a marketing story?. Issue 11 (24th July 2019)

Record Type:: Journal Article
Title:: Once upon a time… technology: a fairy tale or a marketing story?. Issue 11 (24th July 2019)
Main Title:: Once upon a time… technology: a fairy tale or a marketing story?
Authors:: Mele, Cristina
Polese, Francesco
Gummesson, Evert
Abstract:
Is Part Of:: Journal of marketing management. Volume 35:Issue 11/12(2019)
Journal:: Journal of marketing management
Issue:: Volume 35:Issue 11/12(2019)
Issue Display:: Volume 35, Issue 11/12 (2019)
Year:: 2019
Volume:: 35
Issue:: 11/12
Issue Sort Value:: 2019-0035-NaN-0000
Page Start:: 965
Page End:: 973
Publication Date:: 2019-07-24
Subjects:: Marketing -- Management -- Periodicals
Marketing -- Management
Periodicals
658.8005
Journal URLs:: http://www.tandfonline.com/loi/rjmm20 ↗
http://www.westburn.co.uk/jmm/index.cfm ↗
http://www.tandfonline.com/ ↗
DOI:: 10.1080/0267257X.2019.1648722 ↗
Languages:: English
ISSNs:: 0267-257X
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 11353.xml