An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy. (2018)

Record Type:: Journal Article
Title:: An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy. (2018)
Main Title:: An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy
Authors:: Constantine, Isabella
Is Part Of:: Journal of promotional communications. Volume 6:Number 2(2018)
Journal:: Journal of promotional communications
Issue:: Volume 6:Number 2(2018)
Issue Display:: Volume 6, Issue 2 (2018)
Year:: 2018
Volume:: 6
Issue:: 2
Issue Sort Value:: 2018-0006-0002-0000
Page Start:
Page End:
Publication Date:: 2018
Subjects:: Advertising -- Periodicals
Communication in marketing -- Periodicals
659.1
Journal URLs:: http://promotionalcommunications.org/index.php/pc/index ↗
DOI:: ↗
Languages:: English
ISSNs:: 2516-9157
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD Digital store
Ingest File:: 11129.xml