The case for research on the marketing–finance interface. (September 2019)
- Record Type:
- Journal Article
- Title:
- The case for research on the marketing–finance interface. (September 2019)
- Main Title:
- The case for research on the marketing–finance interface
- Authors:
- Hanssens, Dominique M.
- Abstract:
- This article discusses five dominant themes and important empirical findings in the recent literature on the marketing-finance interface.
- Is Part Of:
- Recherche et applications en marketing. Volume 34:Number 3(2019)
- Journal:
- Recherche et applications en marketing
- Issue:
- Volume 34:Number 3(2019)
- Issue Display:
- Volume 34, Issue 3 (2019)
- Year:
- 2019
- Volume:
- 34
- Issue:
- 3
- Issue Sort Value:
- 2019-0034-0003-0000
- Page Start:
- 138
- Page End:
- 142
- Publication Date:
- 2019-09
- Subjects:
- digital economy -- finance -- investors -- marketing -- marketing decision making -- value of the firm
Marketing -- France -- Periodicals
658.8 - Journal URLs:
- http://rme.sagepub.com/ ↗
http://www.uk.sagepub.com ↗ - DOI:
- 10.1177/2051570719826454 ↗
- Languages:
- English
- ISSNs:
- 0767-3701
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 11116.xml