Cite
MLA Citation
James Cronin and Hayley L. Cocker. “Managing collective effervescence: 'Zomsumption' and postemotional fandom.” Marketing theory, vol. 19, 2019, pp. 281–299. http://access.bl.uk/ark:/81055/vdc_100087375814.0x000003
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James Cronin and Hayley L. Cocker. “Managing collective effervescence: 'Zomsumption' and postemotional fandom.” Marketing theory, vol. 19, 2019, pp. 281–299. http://access.bl.uk/ark:/81055/vdc_100087375814.0x000003