Cite
HARVARD Citation
Cronin, J. et al. (2019). Managing collective effervescence: 'Zomsumption' and postemotional fandom. Marketing theory. pp. 281-299. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Cronin, J. et al. (2019). Managing collective effervescence: 'Zomsumption' and postemotional fandom. Marketing theory. pp. 281-299. [Online].