Terrence H. Witkowski: the making of a marketing and consumption historian. (18th February 2019)

• Record Type: Journal Article
• Authors: Witkowski, Terrence H.
• Is Part Of: Journal of historical research in marketing. Volume 11:Number 1(2019)
• Page Start: 51
• Page End: 73
• Publication Date: 2019-02-18
• Subjects: Marketing history -- Consumption history -- Collecting -- Autobiography -- Marketing curriculum -- Terrence H. Witkowski; Marketing -- History -- Periodicals; Marketing -- Philosophy -- Periodicals; 658.8005
• DOI: 10.1108/JHRM-11-2018-0055
• Languages: English
• ISSNs: 1755-750X

Abstract

Abstract : Purpose: This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian. Design/methodology/approach: This paper is an autobiography and intellectual history. Findings: The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set. Originality/value: This essay describes one person's journey to becoming a marketing and consumption historian.