Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age. (September 2019)

Record Type:: Journal Article
Title:: Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age. (September 2019)
Main Title:: Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age
Authors:: Blair, James Robert
Abstract:
Is Part Of:: Journal of macromarketing. Volume 39:Number 3(2019)
Journal:: Journal of macromarketing
Issue:: Volume 39:Number 3(2019)
Issue Display:: Volume 39, Issue 3 (2019)
Year:: 2019
Volume:: 39
Issue:: 3
Issue Sort Value:: 2019-0039-0003-0000
Page Start:: 341
Page End:: 345
Publication Date:: 2019-09
Subjects:: Marketing -- Periodicals
Marketing -- Social aspects -- Periodicals
658.802
Journal URLs:: http://jmk.sagepub.com/ ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/0276146719853875 ↗
Languages:: English
ISSNs:: 0276-1467
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 10944.xml