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APA Citation
Muñoz-Leiva, F., Liébana-Cabanillas, F., & Hernández-Méndez, J. (2018). etourism advertising effectiveness: banner type and engagement as moderators. Journal of services marketing, 32(4), 462–475. http://access.bl.uk/ark:/81055/vdc_100084503215.0x00000a