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HARVARD Citation
Muñoz-Leiva, F. et al. (2018). Etourism advertising effectiveness: banner type and engagement as moderators. Journal of services marketing. 32 (4), pp. 462-475. [Online].
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Muñoz-Leiva, F. et al. (2018). Etourism advertising effectiveness: banner type and engagement as moderators. Journal of services marketing. 32 (4), pp. 462-475. [Online].