Buy Local! Familiarity and Preferences for Extra Virgin Olive Oil of Italian Consumers. Issue 4 (4th May 2019)

• Record Type: Journal Article
• Authors: Perito, Maria Angela; Sacchetti, Giampiero; Di Mattia, Carla Daniela; Chiodo, Emilio; Pittia, Paola; Saguy, I.Sam; Cohen, Eli
• Is Part Of: Journal of food products marketing. Volume 25:Issue 4(2019)
• Page Start: 462
• Page End: 477
• Publication Date: 2019-05-04
• Subjects: Consumers -- olive oil quality -- local and regional production -- self-knowledge -- involvement; Food -- Marketing -- Periodicals; Food industry and trade -- United States -- Periodicals; 381.45664097305
• DOI: 10.1080/10454446.2019.1582395
• Languages: English
• ISSNs: 1045-4446

Abstract

ABSTRACT: Over the last few years, the origin of the local product has played a central role in consumer choices. This study explores what Italian consumers want and look for when purchasing olive oil by combining a web-based survey and a perceived analysis technique. In particular, preferences for different olive oil attributes as well as the psychographic traits of respondents were revealed through a web-based questionnaire administered to Italian consumers (N = 179). From this questionnaire, respondents who indicated their availability to participate further underwent a preference test under blind conditions (N = 99). Respondents also did an expectation test based on the visual observation of the labels. Results showed that the majority of consumers considered local production, PDO and region as factors of highest importance in determining olive oil quality.