Book Review: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers. (June 2019)

Record Type:: Journal Article
Title:: Book Review: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers. (June 2019)
Main Title:: Book Review: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers
Authors:: Wilson, Bradley
Abstract:
Is Part Of:: Journal of macromarketing. Volume 39:Number 2(2019)
Journal:: Journal of macromarketing
Issue:: Volume 39:Number 2(2019)
Issue Display:: Volume 39, Issue 2 (2019)
Year:: 2019
Volume:: 39
Issue:: 2
Issue Sort Value:: 2019-0039-0002-0000
Page Start:: 228
Page End:: 230
Publication Date:: 2019-06
Subjects:: Marketing -- Periodicals
Marketing -- Social aspects -- Periodicals
658.802
Journal URLs:: http://jmk.sagepub.com/ ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/0276146719830156 ↗
Languages:: English
ISSNs:: 0276-1467
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 10355.xml