Measuring and managing organisations' social media climate: the social media climate index. (17th May 2019)

• Record Type: Journal Article
• Authors: Hillebrandt, Isabelle; Ivens, Björn S.; Molloy, Janice; Oppelt, Hellen; Rauschnabel, Philipp A.
• Is Part Of: International journal of technology marketing. Volume 13:Number 1(2019)
• Page Start: 1
• Page End: 20
• Publication Date: 2019-05-17
• Subjects: social media climate -- social media climate index -- SOMECLIX -- social media marketing -- social media culture; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

Social media has a huge impact on companies. One core challenge is the management of a social media climate, that is, employees' perceptions of an organisation's values, norms, beliefs, and attitudes regarding social media. Yet, not much is known how social media climate is conceptualised, how it can be measured, and how an organisation's culture and social media climate relate. A core contribution of this paper is a measurement scale that can be used in academic research and as an audit tool for managers.