From service quality to service theory and practice. Issue 1 (12th January 2015)

• Record Type: Journal Article
• Authors: Ranaweera, Chatura; Sigala, Marianna
• Is Part Of: Journal of service theory and practice. Volume 25:Issue 1(2015)
• Page Start: 2
• Page End: 9
• Publication Date: 2015-01-12
• Subjects: Theory -- Practice -- Service research -- Translational research; Service industries -- Management -- Periodicals; Service industries -- Marketing -- Periodicals; Service industries -- Quality control -- Periodicals; 338.4700068
• Languages: English
• ISSNs: 2055-6225

Abstract

Abstract : Purpose: – The purpose of this editorial paper is to set out the vision for the Journal of Service Theory and Practice ( JSTP ). Design/methodology/approach: – Together with personal reflections of the authors, it is based on a review of literature on the past, the present and the future of service research, an analysis of a broad range of global environmental trends, as well as interviews, communications and feedback from eminent scholars in the field of service research. Findings: – The paper sets out the expanded aims and scope for the JSTP . It also explains the rationale for the change in title and elaborates upon expectations for manuscripts submitted to the journal. Research limitations/implications: – It identifies a set of research priorities for the journal and the field. Practical implications: – It highlights the importance of translating theory into practice by making meaningful recommendations and action plans for firms and managers. Originality/value: – This paper is written at a time when the journal has been undergoing considerable change, including retitling as well as the complete restructuring of the editorial team. It is also written at a time when the field of service management is being transformed by new approaches and research perspectives. As such, it is both necessary and timely.