Cite
MLA Citation
Xiaoling Guo and Ying-yi Hong. “How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity.” Journal of contemporary marketing science, vol. 1, no. 1, 2018, pp. 2–21. http://access.bl.uk/ark:/81055/vdc_100079061557.0x000009