Attitudinal targeting: The replacement or companion to traditional demographics?. Issue 55 (November 2015)
- Record Type:
- Journal Article
- Title:
- Attitudinal targeting: The replacement or companion to traditional demographics?. Issue 55 (November 2015)
- Main Title:
- Attitudinal targeting
- Authors:
- Monk, Virginia
Pritchard, David - Abstract:
- Abstract : Building an outline of customers through traditional demographic data, and tailoring customer experience and engagement programmes through this data has been standard practice for brands for decades.
- Is Part Of:
- Research world. Issue 55(2015:Nov./Dec.)
- Journal:
- Research world
- Issue:
- Issue 55(2015:Nov./Dec.)
- Issue Display:
- Volume 55, Issue 55 (2015)
- Year:
- 2015
- Volume:
- 55
- Issue:
- 55
- Issue Sort Value:
- 2015-0055-0055-0000
- Page Start:
- 52
- Page End:
- 56
- Publication Date:
- 2015-11
- Subjects:
- Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/rwm3.20311 ↗
- Languages:
- English
- ISSNs:
- 1567-3073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 10027.xml