ENHANCING STUDENTS' MARKETING INFORMATION LITERACY. Issue 1 (2nd January 2019)

• Record Type: Journal Article
• Authors: Fowler, Kendra; Thomas, Veronica L.; Saenger, Christina
• Is Part Of: Marketing education review. Volume 29:Issue 1(2019)
• Page Start: 52
• Page End: 64
• Publication Date: 2019-01-02
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2018.1461570
• Languages: English
• ISSNs: 1052-8008

Abstract

Abstract : A principal goal of marketing educators is to prepare students to be successful in their future careers. The marketing education community is beginning to recognize the importance of information literacy as an important component of job readiness. We present details of a content analysis that describes the amount and scope of marketing coverage provided in two business periodicals. Our second study examines how students use business publications and assesses students' perceptions of their usefulness in enhancing information literacy. The results suggest that some business periodicals provide considerable marketing content; however, many students do not voluntarily take advantage of these resources.