Differences in perceptions about food delivery apps between single-person and multi-person households. (January 2019)

• Record Type: Journal Article
• Authors: Cho, Meehee; Bonn, Mark A.; Li, Jun (Justin)
• Is Part Of: International journal of hospitality management. Volume 77(2019)
• Page Start: 108
• Page End: 116
• Publication Date: 2019-01
• Subjects: Food delivery apps -- Mobile application quality attributes -- User-perceived value -- Single-person households and multi-person households; Hotel management -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; Hôtels -- Gestion -- Périodiques; Restaurants -- Gestion -- Périodiques; Services alimentaires -- Gestion -- Périodiques; Food service management; Hotel management; Restaurant management; Periodicals; 647.94
• DOI: 10.1016/j.ijhm.2018.06.019
• Languages: English
• ISSNs: 0278-4319

Abstract

Highlights: Five salient quality attributes of food delivery apps were identified. Effects of quality attributes of food delivery apps on perceived value, attitudes and reuse intent were examined. Effects of food delivery app quality attributes upon perceived value were different between two specific user groups. Abstract: The growth in mobile communications is a significant reason attributed to the O2O commerce explosion in China. Mobile applications have seized this opportunity adapting it to restaurants and food delivery services, recognized as an alternative strategy to increase sales revenue and for consumers to conveniently receive products and services. This study was designed to specifically explore five salient quality attributes representing convenience, design, trustworthiness, price, and various food choices associated with food delivery apps in consideration of their impacts upon user-perceived value, attitudes and intention to continuously use. Results determined that user trustworthiness was the most important quality attribute of the food delivery app business. Additionally, this study found that single-person households placed most importance upon quality attributes for 'various food choices, ' 'price' and 'trustworthiness.' Comparatively, multi-person households placed most importance upon 'design, ' 'convenience, ' and 'trustworthiness.' Managerial implications, limitations and recommendations for future research are provided.