Measuring Hotel Channel Mix: A DEA-BSC Model. (February 2019)
- Record Type:
- Journal Article
- Title:
- Measuring Hotel Channel Mix: A DEA-BSC Model. (February 2019)
- Main Title:
- Measuring Hotel Channel Mix: A DEA-BSC Model
- Authors:
- Dolasinski, Mary Jo
Roberts, Chris
Zheng, Tianshu - Abstract:
- The hotel industry has experienced changes brought on by growth, customer expectations, and the proliferation in the use of e-commerce and online distribution channels. Future hotel success depends on how effectively hotel revenue managers are able to manage different booking channels to maximize hotel revenue. A Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented. DEA-BSC was used because DEA-BSC incorporates multiple metrics simultaneously while traditional business models typically focus on one performance measure such as profit. Inputs for the model include the five distribution channels of C-Res/Voice, GDS, Brand.com, OTAs, and property/relationship sales. Output is the consolidated BSC average. The model was tested and results presented, demonstrating support for the usefulness of the model.
- Is Part Of:
- Journal of hospitality & tourism research. Volume 43:Number 2(2019)
- Journal:
- Journal of hospitality & tourism research
- Issue:
- Volume 43:Number 2(2019)
- Issue Display:
- Volume 43, Issue 2 (2019)
- Year:
- 2019
- Volume:
- 43
- Issue:
- 2
- Issue Sort Value:
- 2019-0043-0002-0000
- Page Start:
- 188
- Page End:
- 209
- Publication Date:
- 2019-02
- Subjects:
- hotel revenue management -- hotel distribution channels -- Balanced Scorecard -- BSC -- Data Envelopment Analysis
Hotel management -- Study and teaching -- Periodicals
Restaurant management -- Study and teaching -- Periodicals
Food service management -- Study and teaching -- Periodicals
647.068 - Journal URLs:
- http://jht.sagepub.com ↗
http://journals.sagepub.com/toc/JHT/current ↗
http://www.sagepublications.com/ ↗ - DOI:
- 10.1177/1096348018789741 ↗
- Languages:
- English
- ISSNs:
- 1096-3480
- Deposit Type:
- Legaldeposit
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- Available online (eLD content is only available in our Reading Rooms) ↗
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- British Library DSC - BLDSS-3PM
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