Data and analytics connect adidas with consumers: Personalisation is key. Issue 53 (September 2015)

Record Type:: Journal Article
Title:: Data and analytics connect adidas with consumers: Personalisation is key. Issue 53 (September 2015)
Main Title:: Data and analytics connect adidas with consumers
Authors:: Heeg, Robert
Abstract:: Abstract : At adidas Group, the consumer is at the heart of everything.
Is Part Of:: Research world. Issue 53(2015:Jul./Aug.)
Journal:: Research world
Issue:: Issue 53(2015:Jul./Aug.)
Issue Display:: Volume 53, Issue 53 (2015)
Year:: 2015
Volume:: 53
Issue:: 53
Issue Sort Value:: 2015-0053-0053-0000
Page Start:: 72
Page End:: 77
Publication Date:: 2015-09
Subjects:: Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8
Journal URLs:: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗
DOI:: 10.1002/rwm3.20266 ↗
Languages:: English
ISSNs:: 1567-3073
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 8931.xml