Difference in tourists' perception of the information communication after unconventional emergencies – a study based on the Wenchuan earthquake. (15th November 2010)

• Record Type: Journal Article
• Authors: Ke, Jiang; Qigeng, Li; Li, Cheng; Shiming, Li
• Is Part Of: International journal of tourism anthropology. Volume 1:Number 1(2011)
• Page Start: 87
• Page End: 103
• Publication Date: 2010-11-15
• Subjects: tourist perceptions -- government policies -- communication -- information quality -- Wenchuan -- natural disasters -- earthquakes -- China -- crisis management -- emergency management -- disaster management -- market recovery -- tourist destinations -- unconventional emergencies -- destructive impacts -- destruction -- Sichuan -- gender -- tourist origins -- educational levels -- tourism anthropology -- tourist industry -- tourists; Culture and tourism -- Periodicals; Tourism -- Social aspects -- Periodicals; 306.481905
• Languages: English
• ISSNs: 1759-0442

Abstract

The information communication between government and tourists after emergencies can help tourists to make positive and reasonable tourism decisions and facilitate the market recovery of tourist destinations. Compared with conventional emergencies, unconventional emergencies will bring about a more significant destructive impact on tourist destinations; consequently, relevant information communication will have more significant practical value. This paper took the earthquake with a Richter scale of 8.0 happened in Wenchuan, Sichuan, China in May 2008 as the background and studied the crisis communication, information quality and perceptive difference of government policies in destinations under unconventional emergencies, from a tourist point of view. Findings indicated that tourists' gender, origin, and educational level present indicate significant difference on crisis communication, information quality and government policy in tourist destinations. Relevant conclusions have important practical application meaning on how government of tourist destinations should form effective crisis communication with tourists during and after unconventional emergencies.