Consumer adoption of Short Message Service (SMS): a suggested framework. (28th August 2006)

• Record Type: Journal Article
• Authors: Wang, Yong Jian; Hausman, Angela
• Is Part Of: International journal of technology marketing. Volume 1:Number 4(2006)
• Page Start: 431
• Page End: 445
• Publication Date: 2006-08-28
• Subjects: Short Message Service -- SMS -- m-commerce -- mobile commerce -- consumer adoption -- mobile technology -- wireless technology -- technology marketing -- innovation -- mobile communication -- mobile entertainment -- mobile information; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

This study investigates the factors affecting consumer adoption of Short Message Service (SMS), a mobile technology consisting of four aspects: communication, information, entertainment, and m-commerce. The suggested framework builds on Rogers (1995) and incorporates a series of salient variables suggested by previous research, including innovation characteristics, personal characteristics, social system, and marketing environment.