An analysis of the factors influencing marketing performance of semiconductor manufacturers in China. (5th June 2006)

• Record Type: Journal Article
• Authors: Chen, Jin; Li, Xiaojun
• Is Part Of: International journal of technology marketing. Volume 1:Number 3(2006)
• Page Start: 301
• Page End: 320
• Publication Date: 2006-06-05
• Subjects: semiconductor products -- marketing performance -- technology marketing -- semiconductor manufacturing -- China -- production infrastructure -- customer–supplier relationship -- marketing channels -- customer service; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

This paper focuses on the decomposition of the factors influencing marketing performance of semiconductor products. The four dimensions that influence the marketing performance of semiconductor product are production infrastructure resource, customer–supplier relationship, marketing channel and customer service. Our findings suggest that all the dimensions are found to have influences on the marketing performance of semiconductor product except marketing channel. In detail, the key factors that influence marketing performance of semiconductor product are emergency treatment systems in production, support from top management teams, shortening production cycle time, insistence on honesty and morality, satisfying mutual benefit, rapid confirmation to order, on-time delivery rate and customer satisfaction to supplier's introduction of product and service.