Effects of potentially disruptive technology on software company's business model – Case Grid computing. (6th February 2006)

• Record Type: Journal Article
• Authors: Sainio, Liisa-Maija; Porras, Jari
• Is Part Of: International journal of technology marketing. Volume 1:Number 2(2006)
• Page Start: 225
• Page End: 242
• Publication Date: 2006-02-06
• Subjects: disruptive technology -- technology strategy -- grid computing -- business model -- grid infrastructure -- digital signatures -- new technology -- organisational change -- Finland -- software industry; Technology -- Marketing -- Periodicals; 338.476
• Languages: English
• ISSNs: 1741-878X

Abstract

This paper presents a framework for analysing the effects of a new, potentially disruptive technology on a firm's business model. As a case example of the framework usage, the paper analyses the possible effects of grid infrastructure on a software company providing digital signatures. After a brief introduction of grid infrastructure and the construction of the propositional framework, it will used to estimate the disruptiveness potential of a new technology as well as the strategic importance of a new technology, both of which determine the possible amount of radical changes in a firm's business model.