Technology roadmapping: turning hype into a systematic process. (17th February 2009)

• Record Type: Journal Article
• Authors: Zweck, Axel; Holtmannspotter, Dirk
• Is Part Of: International journal of technology intelligence and planning. Volume 5:Number 1(2009)
• Page Start: 55
• Page End: 72
• Publication Date: 2009-02-17
• Subjects: technology roadmapping -- descriptive perspectives -- normative perspectives -- technology forecasting -- social aspects -- technology roadmap implementation -- technology roadmaps; Technological innovations -- Periodicals; Research, Industrial -- Periodicals; Knowledge management -- Periodicals; 658.403805
• Languages: English
• ISSNs: 1740-2832

Abstract

Technology roadmapping is both en vogue and understood in widely differing ways. In our view, two aspects are most characteristic: first, a roadmap is a specific presentation form of data, information and analyses, which is particularly vivid and easy to grasp. Second, if ease of implementation is desired, a roadmap should be the outcome of a social, consensus building process, which connects an expected future (descriptive) with a desired future (normative). A roadmap becomes easy to implement if it has been influenced and accepted in the course of the roadmapping process by those who will be involved in the implementation.