Technology roadmapping: turning hype into a systematic process. (17th February 2009) - Zweck, Axel
Technology roadmapping is both en vogue and understood in widely differing ways. In our view, two aspects are most characteristic: first, a roadmap is a specific presentation form of data, information and analyses, which is particularly vivid and easy to grasp. Second, if ease of implementation is desired, a roadmap should be the outcome of a social, consensus building process, which connects an expected future (descriptive) with a desired future (normative). A roadmap becomes easy to implement if it has been influenced and accepted in the course of the roadmapping process by those who will be involved in the implementation.