A commentary on the treatment of taboo in consumption and marketing. Issue 13 (2nd September 2018)
- Record Type:
- Journal Article
- Title:
- A commentary on the treatment of taboo in consumption and marketing. Issue 13 (2nd September 2018)
- Main Title:
- A commentary on the treatment of taboo in consumption and marketing
- Authors:
- Larsen, Gretchen
Patterson, Maurice
Sabri, Ouidade
Walther, Luciana - Abstract:
- ABSTRACT: There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.
- Is Part Of:
- Journal of marketing management. Volume 34:Issue 13/14(2018)
- Journal:
- Journal of marketing management
- Issue:
- Volume 34:Issue 13/14(2018)
- Issue Display:
- Volume 34, Issue 13/14 (2018)
- Year:
- 2018
- Volume:
- 34
- Issue:
- 13/14
- Issue Sort Value:
- 2018-0034-NaN-0000
- Page Start:
- 1067
- Page End:
- 1077
- Publication Date:
- 2018-09-02
- Subjects:
- Taboo -- consumption -- marketing -- research
Marketing -- Management -- Periodicals
Marketing -- Management
Periodicals
658.8005 - Journal URLs:
- http://www.tandfonline.com/loi/rjmm20 ↗
http://www.westburn.co.uk/jmm/index.cfm ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/0267257X.2018.1536402 ↗
- Languages:
- English
- ISSNs:
- 0267-257X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 8861.xml