Cite
MLA Citation
Tatiana M. Fajardo et al.. “Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount.” Journal of marketing, vol. 82, 2018, pp. 142–152. http://access.bl.uk/ark:/81055/vdc_100072436949.0x000009