Cite
MLA Citation
Yimin Cheng et al.. “Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit.” JMR, Journal of marketing research, vol. 54, 2017, pp. 636–649. http://access.bl.uk/ark:/81055/vdc_100072446082.0x000012