Cite
HARVARD Citation
Cheng, Y. et al. (2017). Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit. JMR, Journal of marketing research. pp. 636-649. [Online].
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Cheng, Y. et al. (2017). Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit. JMR, Journal of marketing research. pp. 636-649. [Online].