A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs. (15th April 2008)

• Record Type: Journal Article
• Authors: Gide, E.; Wu, M.X.
• Is Part Of: International journal of electronic customer relationship management. Volume 1:Number 3(2007)
• Page Start: 307
• Page End: 325
• Publication Date: 2008-04-15
• Subjects: customer satisfaction -- CSFs -- e-commerce success -- electronic commerce -- business satisfaction -- measurement -- SMEs -- small to medium-sized enterprises -- critical success factors; Customer relations -- Management -- Data processing -- Periodicals; Electronic commerce -- Periodicals; 658.8120285
• Languages: English
• ISSNs: 1750-0664

Abstract

For the last ten years, while many e-commerce systems have been successfully adopted in businesses across different industries, a significant numbers have failed, especially in Small to Medium Enterprises (SMEs). To date, no detailed academic or industry studies have been found in the field of business satisfaction with e-commerce systems. This research aims to develop an effective measure of e-commerce success from a business point of view, termed E commerce Business Satisfaction (EBS). This paper also describes the existing knowledge on satisfaction with e-commerce systems, and provides a research model for analysing EBS based on Gide and Wu's proposed EBS model.