Cite
MLA Citation
Anuja Pandey. “Managing brand personality when brand undergoes sequential extension.” International journal of business and globalisation, vol. 7, 2011, pp. 471–484. http://access.bl.uk/ark:/81055/vdc_100071485763.0x000009
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Anuja Pandey. “Managing brand personality when brand undergoes sequential extension.” International journal of business and globalisation, vol. 7, 2011, pp. 471–484. http://access.bl.uk/ark:/81055/vdc_100071485763.0x000009