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APA Citation
Musa, G., Mohammad, I., Thirumoorthi, T., Moghavvemi, S., & Kasim, A. (2015). exploring visitors' experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur. International journal of tourism cities, 1(3), 234–253. http://access.bl.uk/ark:/81055/vdc_100051542539.0x000009