Cite
APA Citation
Roncha, A., & Radclyffe-Thomas, N. (2016). how TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform. Journal of fashion marketing and management, 20(3), 300–321. http://access.bl.uk/ark:/81055/vdc_100033366479.0x00001f