Introduction to the Special Issue: Religion and Macromarketing. (December 2016)

• Record Type: Journal Article
• Authors: Benton, Raymond
• Other Names: Benton Raymond guest-editor.
• Is Part Of: Journal of macromarketing. Volume 36:Number 4(2016)
• Page Start: 373
• Page End: 376
• Publication Date: 2016-12
• Subjects: religion -- macromarketing -- marketing -- anti-consumption -- consumer culture -- ideology; Marketing -- Periodicals; Marketing -- Social aspects -- Periodicals; 658.802
• DOI: 10.1177/0276146716670792
• Languages: English
• ISSNs: 0276-1467

Abstract

This introductory essay sets up the context for discussions of religion and macromarketing. The essay provides some of the author's own views before introducing the eight refereed articles and book review that comprise this special issue. Two more articles and another book review will be forthcoming in the next issue of the journal. The author concludes by thanking the authors, the reviewers, and Editors-in-Chief for their assistance in preparing this special issue.