Wearable technology: What explains continuance intention in smartwatches?. (July 2018)

• Record Type: Journal Article
• Authors: Nascimento, Bruno; Oliveira, Tiago; Tam, Carlos
• Is Part Of: Journal of retailing and consumer services. Volume 43(2018)
• Page Start: 157
• Page End: 169
• Publication Date: 2018-07
• Subjects: Smartwatches -- Wearables -- Continuance intention -- Expectation-confirmation model (ECM) -- Habit -- Perceived usability; Retail trade -- Periodicals; Service industries -- Periodicals; Customer services -- Periodicals; Commerce de détail -- Périodiques; Service à la clientèle -- Périodiques; Customer services; Retail trade; Periodicals; 658.87
• DOI: 10.1016/j.jretconser.2018.03.017
• Languages: English
• ISSNs: 0969-6989

Abstract

Abstract: Smartwatch is a recent and significant development in the domain of wearable technology. We study continuance intention and its determinants, using a combination of the expectation-confirmation model (ECM) with habit, perceived usability, and perceived enjoyment, to explain the continuance intention of smartwatches. Based on a sample of 574 individuals collected from the USA, we show that relationships of ECM enhance the continuance intention, such as confirmation, perceived usefulness, and satisfaction, and also the role of habit and perceived usability. Additionally, we find that habit was the most important feature to explain the continuance intention of smartwatches. The paper ends with a discussion of the study's limitations and implications. Highlights: This study extends the expectation-confirmation model to the smartwatch topic. Habit has a moderation effect on satisfaction. Usability was found to have an impact on satisfaction. Perceived enjoyment did not have an impact on continuance intention.